Digital Marketing Performance Manager

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Job Purpose:  

As BRANTU’s Digital Marketing Performance Manager, you are in charge of planning, managing and evaluating our digital marketing budget, investment and return, optimization and development. You are primarily accountable for successful 360-degrees execution and performance of metrics and objectives that keep BRANTU’s positioning and  performance ahead of competition.

   

Accountabilities:  

  • Evaluate BRANTU’s Digital Marketing strategies, develop existing channels and continuously introduce enhancements
  • Use data driven approaches optimise marketing spend by collaborating internally (Marketing Team) or with external agencies if required; ensuring quality and ROI is the driving force to decision making
  • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and advertising
  • Maintaining our social media presence across all digital channels that best speaks to our customers
  • Design, build and maintain BRANTU’s social media presence
  • Measure, maintain and report on campaign performance, budgets and assess against objectives (ROI, KPIs and other metrics)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Working closely with Marketing Communications, introduce new and creative growth strategies, educating all BRANTU teams on the conformance of digital marketing content
  • Collaborate with internal teams to create landing pages that attract optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels

   

About You:  

  • A Bachelor’s Degree in a Marketing – or relevant – specialization
  • 6+ years of experience across Digital Marketing and Performance execution and monitoring
  • Sound knowledge and demonstrated experience in digital campaigns, ROI measurement, SEO, SEM and can translate this knowledge into elevating BRANTU’s Digital Marketing’s reac
  • Experienced in e-commerce and sales focused to help maximize conversion and cross-selling.
  • Interest, knowledge and experience in Fashion & Apparel is a great plus

Or, know someone who would be a perfect fit? Let them know!

Cairo HQ

BRANTU EGYPT
Maadi as Sarayat Al Gharbeyah Directions View page

In office, no day is the same! We learn something new everyday, we share something new everyday and we always improve something everyday!


Perhaps the one constant thing is how we walk in every morning sending out smiles, energy and positive vibes to one more great day ahead!


We believe in synergy, we believe in wholeness, we believe in alignment and we believe in passion to excel in every little thing that we do - and this adds up to the great big things you see on www.BRANTU.com

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@brantu.com
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